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Eat Right Millets Mela

Eat Right Millets Mela

Introduction

The Meerut Udyami Foundation is a unique Agri-business Incubator located in Uttar PradeshWest, with a primary mission to uplift the socio-economic status of farmers and Agripreneurs, who are the backbone of our economy. The foundation provides extensive support to Farmers Producer Organisations (FPOs), Self-help Groups, Agripreneurs, and Entrepreneurs in related sectors, equipping them with the necessary skills and resources to tap into opportunities in Food Technology and its allied fields. By fostering a shift from traditional agriculture to agri-business, the foundation aims to make Indian Agriculture a more attractive and profitable venture.

The program was held in Delhi Hat Pritam Pura The event was skillfully coordinated by Dr. Madhuri Gupta, the CEO of Meerut Udyami Foundation, and was supported by a dedicated team including Dr. Krishanu, the Assistant Incubation Manager and Mr. Puneet Kumar, the Office Assistant. The central focus of the event revolved around bridging the gap between startups, industries and Farmer Producer Organizations (FPOs) with different connects. This initiative represents a significant step towards the ambitious goal of “doubling farmers’ income,” as led by the Meerut Udyami Foundation in collaboration with Meerut Institute of Technology, Meerut. The event successfully brought together individuals from the agri-industry, Agri-startups and FPOs creating a robust network of connections and opportunities.

OBJECTIVES OF THE MILLET MELA

  • Present millet products and cultivate connections with potential new clients.
  • Build the brand’s trustworthiness and connect with professionals who share similar interests in business innovation.
  • Seek expert feedback on recent developments and gather recommendations for improving current millet products, technologies, machinery, and services.

Outcome of the platform provided by Meerut Udyami Foundation:

The Binauli Farmer Producer Organization the only FPO participated in the event has been honored with a certificate of recognition presented by Commissioner Neha Bansal for their active participation in the Millets Mela. This certificate serves as a testament to their dedication and commitment to promoting millets and sustainable agriculture. The FPO’s enthusiastic involvement in the event has not only showcased their hard work but has also contributed to the success of the Millets Mela. This recognition from Commissioner Neha Bansal underscores the value of their efforts and their role in the promotion of millets and related agricultural initiatives.

The Farmer Producer Organization (FPO) garnered significant attention and interest from a diverse array of B2B (business-to-business) and B2C (business-to-consumer) individuals and entities during the Millets Mela. This widespread interest is a testament to the FPO’s successful participation in the event and the appeal of their millet-related products or services