That's right



The Meerut Udyami Foundation is a unique Agri-business Incubator located in Uttar Pradesh-West, with a primary mission to uplift the socio-economic status of farmers and Agripreneurs, who are the backbone of our economy. The foundation provides extensive support to Farmers Producer Organisations (FPOs), Self-help Groups, Agripreneurs, and Entrepreneurs in related sectors, equipping them with the necessary skills and resources to tap into opportunities in Food Technology and its allied fields. By fostering a shift from traditional agriculture to agri-business, the foundation aims to make Indian Agriculture a more attractive and profitable venture.

The event was skillfully Coordinated by Dr. Madhuri Gupta, the CEO of Meerut Udyami Foundation, and was supported by a dedicated team including Dr. Krishanu, the Assistant Incubation Manager, Dr. Swapan Suman, the Chief Mentor Trainer for Self-Help Groups and Mr. Puneet Kumar, the Office Assistant.

The central focus of the event revolved around bridging the gap between startups, industries, self-help groups, and Farmer Producer Organizations (FPOs) with different connects. This initiative represents a significant step towards the ambitious goal of “doubling farmers’ income,” as led by the Meerut Udyami Foundation in collaboration with Meerut Institute of Technology, Meerut. The event successfully brought together individuals from the agri-industry, Agri-startups, FPOs, and Self-Help Groups, creating a robust network of connections and opportunities.

Participants from Agri-Industry

2.1 Mr. S.P Singh, Kissan Multipurpose Producer Company Limited (“the Company”) is a private limited Company having its registered place of business at Plot No F-06 First Floor Metro Residency Bai pass road, Meerut UP- 250005, domiciled in India and incorporated under the provisions of Companies Act, 2013 on 18th March, 2020. The company is a producer company.

2. 2. Mr. Parag from Born Reborn, a startup specializing in millet-based products like flakes and muesli, actively participated in the event. As a beneficiary of Meerut Udyami Foundation’s support, Mr. Parag found a valuable platform for networking, mentorship, and growth. His engagement showcases the foundation’s commitment to fostering diverse startups, contributing to a vibrant entrepreneurial ecosystem.

2. 3. Mrs. Riya Pyal, an entrepreneur dealing in aroma candles, was an active participant in the event. Operating as a startup, Mrs. Pyal benefited significantly from Meerut Udyami Foundation, which provided crucial resources and networking opportunities. Her involvement exemplifies the foundation’s role in supporting a variety of innovative ventures, demonstrating a commitment to nurturing emerging entrepreneurs in different industries.

SHG Participation

1) Mrs. Pavitra from Aradhya Mahila Self Achar, Jam, Jelly etc. elp group, Baghpat district working for

2) Laxmi Mahila Self Help Group.

New Incubates at MUF

The outcome of the event was highly successful, as several Self Help Groups (SHGs) and Agri Producer Companies had the opportunity to connect with Meerut Udyami Foundation. Following their participation in the event, the following groups entered into an incubation program with the foundation:

1. Karmath Mahila SHG: Involved in toy making, and running Shakti Rasoi in Govt. College, Jhansi.

2. Sakhi Kaushlam: A Delhi-based Self Help Group involved in making paintings, soap, and bookmarks.

3. Trishika SHG: Specializing in zero-waste products and applique soft furnishings.

4. Zaid Self Help Group: A Varanasi-based group of 10 members making Varanasi Bags and Handi Crafts.

5. Arzoo Self Help Group: Based in Varanasi, engaged in making Varanasi Saree, Suits, and Bags.

6. Himchuli Agri Producer Company Ltd.: Producing Ghee, Honey, Red Rice, and Millets.

7. Nourish Nature: Dealing in fruits, vegetables, cow dung, cakes, manure, and A2 Desi Ghee.

8. Indian Doll Maker: A Kanpur-based company making Jute and cloth-based dolls, along with other decorative items.

This collaboration has proven to be beneficial for the aforementioned groups and companies. Meerut Udyami Foundation has provided them with a platform for growth, offering guidance, resources, and support to strengthen their entrepreneurial initiatives. The incubation process has facilitated skill enhancement, market access, and the implementation of best practices, contributing to the overall development and success of these entities. The inclusion of Indian Doll Maker’s affiliation with Meerut Udyami Foundation at Pragati Maidan, Delhi, underscores the foundation’s reach and influence beyond its immediate location. The event served as a catalyst for these groups and companies to establish a fruitful association with the foundation, fostering an environment of innovation and self-sufficiency. In essence, the outcome reflects a positive trajectory for these SHGs and Agri Producer Companies, showcasing the transformative impact of their collaboration with Meerut Udyami Foundation after their initial meeting at the event.

Outcome of the platform provided by Meerut Udyami Foundation

In a momentous culmination of collaborative efforts and industry partnerships, the outcome of the event echoes a transformative journey for Farmers’ Producer Organizations (FPOs), SHGs and startups. The recognition garnered from influential business leaders has not only fostered a flourishing network of business-to-business (B2B) and business-to-consumer (B2C) connections but has also set the stage for groundbreaking developments.

In a significant stride towards fostering economic empowerment and sustainable development, the Meerut Udyami Foundation achieved a milestone during the event by successfully signing Memoranda of Understanding (MoUs) with 10 new Farmers’ Producer Organizations (FPOs) and Self-Help Groups (SHGs). This strategic collaboration aims to amplify the impact of the foundation’s initiatives by expanding its network and engaging with diverse agricultural entities. The signing of these MoUs not only strengthens the foundation’s commitment to uplifting local communities but also underscores its role as a catalyst for fostering collaboration and innovation within the entrepreneurial landscape. This marks a pivotal moment in enhancing the collective efforts towards rural development and creating a more resilient and inclusive economic ecosystem.

The strategic collaboration with industries has resulted in a monumental proposal for the large-scale procurement of raw materials, encompassing essential commodities such as rice, wheat, mustard oil, turmeric powder, and lemongrass oil. This development signifies a pivotal shift in the dynamics of the agricultural supply chain, promising sustainability, and economic growth for the FPOs, SHGs and startups involved.

Moreover, the outreach to diverse industry stakeholders for export initiatives has yielded visionary opportunities. Plans are now in motion to export an array of products to international markets, supported by state-of-the-art solutions for cold-chain packaging. This initiative ensures the preservation of product quality and freshness during transportation, positioning these agricultural ventures on a global stage.

A significant aspect of these collaborations is the emphasis on modernizing the export process, with a commitment to paperless transactions. This not only streamlines operations but also reflects a dedication to environmentally conscious practices, aligning with global standards for sustainable business operations.

This transformative journey mirrors the spirit of the Sharad Utsav organized by #itpo in collaboration with key ministries. The outcome of these endeavors is a testament to the resilience, creativity, and innovation of Indian enterprises. By celebrating and supporting these initiatives, we contribute to the upliftment of artisans, craftsmen, weavers, and MSMEs across India, marking a profound impact on the nation’s economic landscape.